Establish attainable goals
- Motivate all stakeholders

Define measurement criteria and data-collection methods
- Quantitative/qualitative metrics

Establish project budget
- Function of project scope (duration, expected results, audience size)
- Worst-case scenarios/contingency planning
- Open ended Vs Not-to-exceed

Define project budget allocations
- Industry guidelines for effective results
  (communication/awards/administration)

Match awards to fit the audience

Focus on execution
- Access to information
- On-going communication/promotion
- Flawless award fulfillment

Evaluate all outcomes
- Ongoing feedback loops
- Post-program impact analysis